A Conversation with Architect, Bobby McAlpine
ROLE
Interviewer, Photographer, Writer
Exclusive interview, captured through photos and an engaging Q&A, offers a rare glimpse into the renowned architect's private space and design philosophy.
Featured in a magazine distributed to over 50,000 households, with the aim to spark reader interest in architecture, establish the company as a trusted voice within the industry, and showcase its ability to secure high-profile interviews and deliver unique, one-of-a-kind content.
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Offer exclusive access to renowned architect Bobby McAlpine by showcasing his personal home and insights.
Generate reader interest in the printed magazine and the company it represents.
Position the company as knowledgeable and connected within the architectural world.
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Capture McAlpine's personality and personal space through candid photos and a monologue format.
Craft interview questions and write an article that provides valuable information and insights to the reader.
Utilize high-quality photography of the home and McAlpine to engage readers.
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Published article: A well-written and edited piece featuring McAlpine's monologue, key takeaways from the interview, and insightful commentary.
Portrait photos: High-quality portrait images of McAlpine in his home environment.
Interior photography: Captivating photos showcasing the unique design and character of McAlpine's personal space.
2020
THE BEACHAM SERIES™ MAGAZINE
Leveraging engaging narratives and captivating imagery to effectively communicate across various platforms. Orchestrated successful campaigns featuring exclusive interview with Bobby McAlpine in his personal home, fostering meaningful engagement and audience connection.
