MARKET UPDATE
A minimalist line graph accompanied by falling 'o's, succinctly illustrating the pandemic's impact on housing availability, while providing insightful data analysis for agents and followers alike.
Informative and visually engaging Instagram carousel post by elongating a single image, allowing each swipe to reveal new mortgage rate forecast information, ensuring a cohesive and captivating user experience.
CAROUSEL POST
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Segmentation: Divided a single image into five separate slides, each focusing on a specific aspect of the mortgage rate forecast.
Visual Hierarchy: The first slide required an attention-grabbing title, while subsequent slides for concise information and relevant statistics.
Sequencing: Maintained a specific order for the slides to ensure the image remained cohesive when swiped through.
NEVER FORGET
A poignant tribute to the victims of the 9/11 attacks, intertwining their names within the silhouette of the World Trade Center towers, crafting a powerful visual homage that honors their lives with heartfelt reverence.
DERBY DAYS
Vibrant illustrations of horse and jockeys racing across the screen, capturing the thrill and energy of the sport through dynamic color blocks.
PRIDE MONTH
Embraced PRIDE through an interactive social media campaign, where each letter of PRIDE radiates a vibrant ray from the LGBTQ flag color palette, fostering inclusivity and celebration.
EVENT PROMO
Compelling invitations prompt attendance – thus illustrating a foaming beer was used to entice attendance to the brewery.
MLK DAY
Elevating beyond conventional text-based posts by visually embodying Dr. King through his own words in the "I Have a Dream" speech, creating a visually striking tribute to his legacy.
JUNETEENTH
Utilized a dynamic GIF to engage viewers and celebrate Juneteenth, with a separate post explaining its historical significance, while incorporating textured black lettering for added depth.
INTL WOMEN’S DAY
Incorporated the company's branding elements to foster brand recognition and association with the campaign's theme, leveraging the owner's identity as a woman. Utilized a trending short reel format to engage viewers more effectively.