THE INSIDER
A QUARTERLY NEWSLETTER
Led the strategy, design, content creation, and photography for The Insider, a quarterly newsletter developed as a high-impact marketing tool for real estate agents, clients, and local consumers. Designed to provide market insights, engaging editorial content, and customizable marketing materials, this publication reinforced brand authority while equipping agents with resources to enhance their client outreach.
CONTENT DRIVEN
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Keep the target audience updated on industry market trends + news.
Offer a visually appealing experience with high-quality photography, infographics, and a balanced and playful design.
Provide valuable insights from a trusted source – "Broker Talk"
Equip agents with marketing materials, as this newsletter provides agents with customizable content and high-quality visuals they can use for listing presentations and client communication.
Showcases the company's dedication to providing effective marketing support to its agents.
The newsletter's design and content highlight the company's creative and informative style of marketing.
Fostering a positive brand image and strengthens relationships with potential and existing clients.
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Led the creative development and design of the award-winning quarterly company newsletter, distributed to thousands of homes through direct mail.
Leveraging data-driven insights, I crafted informative market summaries and integrated targeted area statistics.
This highly anticipated publication not only generated leads for agents through past client engagement, but also triggered numerous inquiries from new prospects upon receiving the newsletter.
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PRINT: Hard copies distributed to affiliated offices globally, reaching a wider audience and showcasing the company's professional image.
DIGITAL: A professionally designed and informative email newsletter delivered to over 50,000 subscribers via MailChimp.
AGENT MATERIALS: Selection of customizable infographic templates featuring various market data options, enabling agents to tailor the visual representation to their local market and client needs.
