Internationally recognized and awarded, Sam brings over seven years of experience creating high-impact, lifestyle-driven content across diverse fields. With a globally inspired perspective shaped by solo travel to over 30 countries, she bridges culture and creativity to craft concepts that authentically resonate with audiences.

Known for blending lifestyle vision with strategic design, she has redefined industry expectations by transforming outdated visuals into aspirational, story-led campaigns. Her innovative work across print, mail, video, and product design inspired citywide adoption.

Providing stakeholders with distinctive ways to enhance their brand presence through dynamic photography and immersive content. As a leader, she is committed to fostering an inclusive, collaborative environment where creative talent flourishes—experienced in restructuring creative teams, implementing streamlined workflows, and driving efficient processes that enhance creativity to ensure seamless, high-impact project execution across remote and in-house collaborations.